China lays foundations for global soccer empire

Few match-going fans are able to read the name of West Bromwich Albion's shirt sponsor, but that will be of little concern to the club's owners. © Reuters

SHOTARO TANI, Nikkei staff writer

TOKYO -- Chinese billionaires have been spending heavily buying up soccer clubs in Europe, making it now common for Chinese characters to adorn the jerseys of some of the continent's biggest clubs.

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