November 25, 2016 7:00 pm JST

Trump signals the end of 'Made in China'

HIROSHI MURAYAMA, Nikkei senior staff writer

Various news reports have recently suggested that Hon Hai Precision Industry, the Taiwanese contract manufacturer of Apple products, is considering shifting production from China to the U.S. The speculation is nothing new. But this is the first time it has reared its head since Donald Trump won the U.S. presidential election.

The president-elect's campaign-trail threats of slapping heavy tariffs on Chinese exports have brought something new to the equation.

On Nov. 18, the Nikkei Asian Review reported the move from Taipei, citing sources close to the matter. In June, Apple allegedly asked Hon Hai to shift production of the iPhone to the U.S. With the campaign in full swing, the Republican presidential candidate was pulling no punches in his criticism of Apple for outsourcing work to China.

"Made in China" losing ground

Hon Hai is the world's largest electronics manufacturing services company. By making goods for big names like Apple, the company has grown significantly over the years. Though based in Taiwan, Hon Hai in many ways, epitomizes China as the world's factory. The company accounted for around 6% of China's entire trading value around 2011. Earlier this year, it acquired Japanese electronics manufacturer Sharp.

However, due to the rising labor costs, Hon Hai and Apple have reduced their dependence on China and expanded into countries like Brazil and India. Previous rumors about a production transfer to the U.S. were based on similar lines, but never actually materialized because producing in the U.S. would have been too costly. Trump's proposed duties on Chinese goods, however, make the idea seem a lot more realistic.

Even without the proposed tariffs, Chinese-made goods are already becoming less competive in the U.S. "Made in China is disappearing from the U.S. market," one story warned last year. The story has been circulated by Chinese media several times since. The article explained that of seven items of sportswear the reporter bought in the U.S., including brands like Nike and Adidas, only one was made in China. The others were made in Vietnam, Indonesia, Egypt, Bangladesh or Thailand.

The story also claimed electronics companies such Panasonic and Samsung Electronics were intent on leaving China, apparently with some degree of urgency. 

From exports to real estate

The image of China as a workshop churning out goods sent all over the globe emerged early this century. By the mid-2000s, exports accounted for 30% of China's gross domestic product. This came in stark contrast to Japan, whose exports accounted for only around 10-15% of GDP at the time.

But the machine ground to a halt after the 2008 financial crisis. As developed economies slowed, Chinese exports shrank. Beijing then embarked on a program to spur domestic growth, with state-led infrastructure and housing construction projects. As a result, the country gradually shifted toward being an economy driven by domestic demand, with property replacing exports as the growth engine.

Today, Chinese exports are not growing as significantly in response to a recovery in the U.S. economy. The yuan has appreciated while labor and other costs have risen on the back of policies designed to boost domestic demand. The yuan is about 6% weaker compared to a year ago, while exports fell 7.3% year-on-year in October, and are expected to fall for the second consecutive year in 2016.

The ratio of exports to GDP has been declining steadily over the past few years and may even sink below 20% this year. A slight fall in the yuan's value may not be enough to make exports competitive again. If Trump's tariffs do become a reality, the likes of Apple and Hon Hai will be faced with little choice.

If production is shifted to the U.S., China may view overseas expansion as the only way to survive, and could shift production abroad. After merely a decade, China could go from being the world's workshop to a global investor.

Sharp Corp.

Japan

Market(Ticker): TKS(6753)
Sector:
Industry:
Consumer Durables
Electronics/Appliances
Market cap(USD): 18,005.6M
Shares: 4,994.53M
Asia300

Samsung Electronics Co., Ltd.

South Korea

Market(Ticker): KRX(005930)
Sector:
Industry:
Electronic Technology
Telecommunications Equipment
Market cap(USD): 305,029M
Shares: 159.91M

Panasonic Corp.

Japan

Market(Ticker): TKS(6752)
Sector:
Industry:
Consumer Durables
Electronics/Appliances
Market cap(USD): 29,269M
Shares: 2,453.05M
Asia300

Hon Hai Precision Industry Co., Ltd.

Taiwan

Market(Ticker): TAI(2317)
Sector:
Industry:
Electronic Technology
Computer Peripherals
Market cap(USD): 56,745.9M
Shares: 17,328.7M

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