Ginza Six turns new page for Tokyo's shopping scene
Complex will host luxury brands, creative designs, special events
TOKYO -- The new Ginza Six commercial complex was unveiled to the media here Friday, featuring luxury outlets like Christian Dior and Fendi as well as a massive atrium and wide hallways designed to help shoppers relax.
The center will open to the public Thursday. Built on the site of the former Matsuzakaya Ginza department store, the complex has six floors underground and 13 above ground. J. Front Retailing, Mori Building, Sumitomo Corp. and a real estate company partly owned by France's LVMH Moet Hennessy Louis Vuitton will be involved in its operation. The majority of brands with a presence there consider it to be their flagship location in Japan.
Ginza Six's exterior is inspired by traditional Japanese architecture. An atrium at the center of the complex extends from the second to the fifth floor, designed to lift shoppers' attention upward. Live plants and digital signboards line the building.
Unlike the Matsuzakaya store, which was operated by a J. Front subsidiary, Ginza Six "is not at all bound by the way department stores usually group products," J. Front President Ryoichi Yamamoto said. By selling women's and men's clothing in the same space, for example, "the entire family can have fun together," Yamamoto said.
Tsutaya Books, along with an attached cafe and art gallery, will occupy the sixth floor. Customers can read books on art and other topics there while drinking coffee. Special events also will be held in the space.