February 15, 2017 12:32 am JST

Southeast Asian mobile ad market seen mushrooming

Fourfold jump to $2bn expected by 2020

TOMOMI KIKUCHI, Nikkei staff writer

SINGAPORE -- The market for mobile advertisements in key Southeast Asian economies is seen quadrupling by 2020, propelled by the rapid spread of smartphones and online shopping.

Spending for ads shown on mobile devices in six countries -- Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam -- totaled $494.8 million in 2016, and is forecast to climb to $1.95 billion in 2020, according to U.S. research company eMarketer. The growth far outpaces the 16% increase expected for the broader media ad market.

To read the full story, Subscribe or Log in

Get your first month for $0.99

Redeemable only through the Subscribe button below

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

Subscribe today to read the full story
- three months for
just $9

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Update your account

We could not renew your subscription.
You need to update your payment information.

To read the full story, Subscribe or Log in

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

Subscribe today to read the full story
- three months for
just $9

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Update your account

We could not renew your subscription.
You need to update your payment information.