Southeast Asian mobile ad market seen mushrooming
Fourfold jump to $2bn expected by 2020
TOMOMI KIKUCHI, Nikkei staff writer
SINGAPORE -- The market for mobile advertisements in key Southeast Asian economies is seen quadrupling by 2020, propelled by the rapid spread of smartphones and online shopping.
Spending for ads shown on mobile devices in six countries -- Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam -- totaled $494.8 million in 2016, and is forecast to climb to $1.95 billion in 2020, according to U.S. research company eMarketer. The growth far outpaces the 16% increase expected for the broader media ad market.