Suning Commerce Group Co., Ltd.


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Mar 24, 2017
Prev close: 10.91
Mar 24, 2017
Market cap:
Market cap(USD):
Shares: 9,310.04M

Currency in CNY

Company profile

Market(Ticker): SHE(002024)
Retail Trade
Electronics/Appliance Stores
Full time employees: 24,951

Business summary

Suning Commerce Group Co., Ltd. engages in the chain sales and service of household appliances, office equipment, electronics, and communications products. Its products include color television, audio and video, compact disc, digital and information technology products, refrigerators, washing machines, communications products, air conditioner, kitchen and living room small household electrical appliances. It provides installation and maintenance services of microcomputers and electronic appliances; development, sales, and system integration of computer software; space rental; counter rental; exhibition services; corporate image planning; and economic information consultation. The company was founded on May 15, 1996 and is headquartered in Nanjing, China.

Company background

Suning Commerce Group is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance.

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

In the news

Financial highlights

Dec 2015

  • Local currency
  • US Dollar
Revenue 134,961.83M
Gross profit 17,851.53M
Operating income -2,146.70M
Income before tax 930.34M
Net income 872.50M
EBITDA 401.52M
Diluted EPS 0.12
Dividends per share 0.06
Total assets 88,075.67M
Total liabilities 55,559.58M
Total equity 30,482.55M
Operating cash flow 2,026.98M

Currency in CNY

Revenue 21,473.23M
Gross profit 2,840.28M
Operating income -341.55M
Income before tax 148.02M
Net income 138.82M
Diluted EPS 0.01
Dividends per share 0.00
Total assets 13,563.45M
Total liabilities 8,556.05M
Total equity 4,694.24M
Operating cash flow 322.50M

Currency in USD

Valuation measures

Dec 2015

PER 112.08
ROA 1.02%
ROE 2.91%
Operating margin -1.59%
Profit margin 0.64%

Key executive

  • President & Director: Ming Jin
  • Chief Financial & Accounting Officer: Zhong Xiang Xiao
  • Director & Vice President: Xiang Sheng Meng
  • Secretary, Director, VP & IR Contact: Jun Ren
  • Member-Supervisory Board: Zhi Song Hua

Share holders

  • Suning Appliance Group Co., Ltd.(27.5%)
  • CHEN JIN FENG(3.6%)
  • China Investment Corp. (Investment Company)(1.4%)
  • Suning Commerce Group Co. Ltd. Phase 1 Esop(1.2%)
  • Hony Capital (Beijing) Co. Ltd.(0.9%)
  • JIANG YONG(0.9%)
  • Minsheng Securities Co., Ltd. (Investment Management)(0.8%)
  • JIN MING(0.6%)
  • Zishi Capital Investment & Management Co. Ltd.(0.6%)
  • CITIC Trust Co., Ltd. (Investment Portfolio)(0.5%)


  • Website:
  • Address: No. 1 Suning Building, Xuanwu District, Nanjing, 210042, China
  • Phone: +86.25.8441.8888

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