April 18, 2014 4:23 am JST

Casio targeting 400 billion yen in sales for fiscal 2015

TOKYO -- Casio Computer Co. plans to lift annual sales to 400 billion yen ($3.8 billion) or more next fiscal year on the back of its digital signage business, President Kazuo Kashio told The Nikkei in an interview.

     This would be an increase of more than 20% over last fiscal year's assumed results.

     Casio also aims to break the operating profit record of 48 billion yen set in fiscal 2006. "We'll grow operating profit to around 60 billion yen," he said.

     The Japanese electronics company's new digital signage business is focused on storefront advertising. The device uses a small projector and includes such features as touch panels and communication with smartphones.

     Casio received the first major order this month from Sumitomo Mitsui Banking, which purchased 200 units. It aims to sell 20,000 units this fiscal year, or about 10 billion yen worth. The market is expected to enjoy medium- and long-term growth.

     Total sales peaked in fiscal 2007 at 623 billion yen. Consolidated sales excluding such areas as the mobile phone business shrank to 297.7 billion yen in fiscal 2012.

     The company's medium-term business plan targets an operating profit margin of 15% next fiscal year. Last fiscal year's figure was likely 8%. "We want to secure a 15% profit margin for existing businesses and 20% for new businesses (including digital signage)," Kashio said.