April 8, 2017 7:00 pm JST

Japanese carmakers slow to find Electric Avenue in China

Wait-and-see approach could give competitors a head start

TOKYO -- As Japanese automakers wait for the right time to take electric vehicles to China, they risk letting more aggressive Western rivals beat them to the punch.

Their hesitation stems partly from the Chinese government raising standards for environmentally friendly vehicles in a manner designed to squeeze out competitors.

Toyota Motor detailed last autumn its preparations for introducing electric cars in China. It is developing green offerings in a number of categories, including plug-in hybrids due out next year in addition to fuel cell vehicles. Toyota is also strengthening local product development functions geared toward electrics. Battery-testing and other facilities will open in China starting in late 2018.

But Toyota has yet to reveal a time frame for a Chinese electric-vehicle launch.

Honda Motor aims to start selling plug-in hybrids in China by 2020 and is teaming up with Hitachi Automotive Systems to build motors there. But in electrics, the automaker is still weighing its options.

Generous subsidies for eco-car purchases nudged Chinese automakers into the electric-vehicle arena, now the venue of stiff price competition. Nissan Motor launched the Leaf-based Venucia e30 in China back in 2014 and is now looking at releasing a new model costing 20-30% less.

(Nikkei)

Toyota Motor Corp.

Japan

Market(Ticker): TKS(7203)
Sector:
Industry:
Consumer Durables
Motor Vehicles
Market cap(USD): 171,736.71M
Shares: 3,262.99M

Honda Motor Co., Ltd.

Japan

Market(Ticker): TKS(7267)
Sector:
Industry:
Consumer Durables
Motor Vehicles
Market cap(USD): 49,800.45M
Shares: 1,811.42M

Nissan Motor Co., Ltd.

Japan

Market(Ticker): TKS(7201)
Sector:
Industry:
Consumer Durables
Motor Vehicles
Market cap(USD): 40,903.10M
Shares: 4,220.71M

Get Insights on Asia In Your Inbox

To read the full story, Subscribe or Log in

Get your first month for $0.99

Redeemable only through the Subscribe button below

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

We could not renew your subscription.
You need to update your payment information.

To read the full story, Subscribe or Log in

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

We could not renew your subscription.
You need to update your payment information.