July 15, 2017 1:03 am JST

Samsung updates silver screen for LED era

South Korean manufacturer marks first showing at projector-less movie theater

KENICHI YAMADA, Nikkei staff writer

Samsung's new light-emitting movie screen. (Photo courtesy of Samsung Electronics)

SEOUL -- Samsung Electronics has opened the curtains on what it calls the world's first cinema screen that works without a projector, using light-emitting diodes instead to produce its own picture.

The first viewings on the LED screen at Lotte Cinema World Tower here began Friday, the South Korean electronics maker said. The theater system features ultrahigh-definition 4K picture quality, as well as sound provided by U.S. audio company Harman International, which Samsung acquired in a transaction completed earlier this year.

The screen is brighter than those in traditional movie theaters and boasts better contrast, according to Samsung.

Speaking at a premier event Thursday, Yang Woo-suk, a South Korean director who won acclaim for "The Attorney," called it an "innovative change" to the way we watch movies in the roughly 120-year history of motion pictures.

Asia300

Samsung Electronics Co., Ltd.

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