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Asia300

Alibaba buys 15% of Chinese furniture chain Easyhome

Deal continues e-commerce giant's effort to link online and offline shopping

  © Reuters

TOKYO -- Alibaba Group Holding, China's biggest e-commerce company, is continuing its push into brick-and-mortar stores with the purchase of a 15% stake in domestic furniture seller Easyhome.

The 5.4 billion yuan ($851 million) stock acquisition is part of a larger collaboration in which Alibaba assists Easyhome in sales space and distribution network development.

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