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Alibaba emerges as the platform of choice for foreign sellers

Japanese cosmetics makers gear China strategy toward online sites

Companies in and outside China are scrambling to establish a presence on Alibaba's Tmall online shopping site. (Photo by Taro Yokosawa)

TOKYO -- As Alibaba Group Holding expands its e-commerce empire, foreign companies offering cosmetics and other products are changing course in China, increasingly selling online rather than at physical stores.

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