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Alibaba quickens grocery openings, fusing bricks and clicks

Cashless supermarkets double as delivery fulfillment center

Hema Fresh employees pick and pack groceries for online orders, as the supermarkets essentially double as a fulfillment warehouse.

SHANGHAI -- Alibaba Group Holding has raised the target for store openings in its Hema Fresh cashless supermarkets to 100 this year from the originally planned 60 as the Chinese e-commerce leader gains confidence in its effort to combine physical stores with an online presence.

The grocery chain spans over 65 stores as of late. 

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