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Asia300

Baidu lets corporate Japan read Chinese consumers' minds

Internet group's vast trove of data to be mined for insight into huge market

Baidu dominates China's search engine market, holding a share of over 80%. (Photo by Akira Kodaka)

TOKYO -- Baidu, the Google of the Chinese internet, will offer its services to help Japanese companies place online advertisements more effectively and develop products that appeal to inbound tourists.

Baidu's Japanese arm will draw on the group's search engine, used 10 billion times a day, and its network of 17 million consumer monitors, one of China's biggest pools for surveys.

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