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India's richest man fights Amazon with mom-and-pop shops

Mukesh Ambani's Reliance Industries tries bridging physical retail and mobile

Mukesh Ambani said Reliance Industries wants the group's retail stores to work as one with its Jio mobile business.    © Reuters

MUMBAI -- Reliance Industries plans tie-ups with small retailers to create a last-mile network for its e-commerce business, as company chairman and India's richest man Mukesh Ambani prepares to take on Amazon and the Flipkart-Walmart team.

The Indian conglomerate runs a chain of Reliance Retail stores and enjoys a small presence in fashion retail through its Ajio brand. But Ambani looks to create a hybrid model that brings under one platform Reliance Retail's 350 million customers as well as the 215 million users of Reliance Jio Infocomm's mobile services and the 50 million targeted customers of new fixed-line broadband service Jio GigaFiber.

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