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Asia300

LG to launch AI-powered OLED televisions

Spoken commands let you record shows and look up actors

The new TVs adjust picture colors based on the type of program being watched.

SEOUL -- LG Electronics will begin sales this year of OLED televisions with artificial intelligence enabling the viewer to change channels and search for information by voice.

LG sees AI raising the quality of TVs by unleashing their potential, said Kwon Bong-suk, head of the company's home entertainment business, in a news conference here Monday. The company is the world's top maker of OLED televisions, which use organic light-emitting diodes.

The new sets will come in 55-, 65- and 77-inch versions, starting at 3 million won ($2,772) for the smallest. Ten models will be offered in all.

The viewer speaks commands, such as the name of a channel or show, into the remote control. The TV records shows, looks up actors, and adjusts picture colors based on the type of program being watched.

Sharp and other electronics companies also sell AI-powered TVs.

Kwon said OLED models are expected to account for more than 20% of the company's TV sales this year, up from about 15% last year. He explained that LG will focus sales on 13 key markets, including South Korea, the U.S., Australia and 10 European nations.

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