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Rejuvenated Toshiba Lifestyle looks to clean up in Southeast Asia

Under Midea Group, the home appliances maker opens Bangkok headquarters

Toshiba Lifestyle offers stylish black and stainless steel washing machines for design-conscious Thai customers.

TOKYO -- After a year and half of pushing through reforms since it was purchased by China's Midea Group, Toshiba Lifestyle Products & Services, the former home appliances wing of Toshiba, is looking to grow again.

As a first step, Toshiba Lifestyle this month opened a new headquarters in Thailand to handle its overseas business. The headquarters will assume responsibility for developing products and sales strategies for Southeast Asia. Previously that operation fell under the head office in Kawasaki, Japan.

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