SINGAPORE/TOKYO -- The Millennial Generation, born between 1980 and 2000, now accounts for 48% of the world's working population. Asia is home to 61% of those millennials. In the coming years, they will be moving into their prime spending years and become the core players of the global economy.
Millennials are "digital natives," having grown up with the internet and smartphones. For the first time in history, young Asians can know and be influenced by what is happening in New York, Davos or Nairobi, in real time.