SEOUL -- Samsung Electronics said Thursday it was in talks with LG Display to procure liquid crystal display panels for its TVs, the first time that the two South Korean rivals have shown any interest in working with each other.
Samsung said that it was considering a deal with the subsidiary of LG Electronics, but nothing had been decided yet. LG Display declined to comment.
Sources familiar with the situation said that the two companies are negotiating over the supply of 1 million LCD panels. Japan's Sharp had announced in December 2016 that it would stop supplying large LCD TV panels to Samsung Electronics from 2017. Sharp was acquired by Taiwan's Hon Hai Precision Industry in August 2016.
"LG Display was approached by Samsung Electronics over LCD supply. The order is just 1 million panels, but LG thinks it is important to start a business deal with the longtime 'enemy,'" said an industry source. "LG believes that it can expand orders step by step."
Samsung received an estimated 2 million to 3 million of the 40- and 60-inch LCD panels in 2016 from Sakai Display, an Osaka-based production joint venture between Sharp and Hon Hai.
Although Samsung and LG are moving to cooperate in LCD panels, the two companies are still in fierce competition over standard TV panels in the premium market. LG is promoting its organic light-emitting diode, or OLED, screens while Samsung is betting on quantum dot light-emitting diode, or QLED, technology.
Last week, LG Electronics showcased a winding 28m-long LG OLED Canyon at the CES technology show in Las Vegas, featuring 246 LG Open Frame OLED displays. LG said that its OLED technology uses self-lighting pixels for exact control of image brightness and image quality. With no separate light source the displays are extremely lightweight, thin and flexible.
Samsung Electronics also featured the world's first QLED TV featuring 8K artificial intelligence technology in the show, which will be launched internationally, starting with South Korea and the U.S. during the second half of 2018. The company said that the 8K resolution maximizes the viewing experience through upgraded standard definition and noise reduction.
Shares in Samsung Electronics edged up 0.56% to 2,495,000 won on Thursday, after falling 0.76% a day ago. The benchmark KOSPI was flat at 2,515.81, up 0.02%. LG Electronics fell 2.71% to 107,500 won, erasing all of its 2.31% gain in the previous session. LG Display also dropped 2.22% to 30,800 won, after rising 8.81% for the last three days.