ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

China startup puts $750k in seed money into smart rice bin

Shanghai-based Yumi Granary expects to ride the product to top-brand status

Yumi Granary's rocket-shaped rice keeper includes an internet-connected chip that tracks how much rice is left and when a new order needs to be placed. (Photo courtesy of Yumi Granary)

BEIJING -- Yumi Granary, a 2-year-old home appliance startup, has found a market niche for the 5 million yuan ($745,367) in seed money it raised last year -- smart rice keepers.

Often called rice stockers or rice bins, these containers can be found in many Japanese and South Korean homes but are little used in China.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more