China startup raises $100m to fund its social media site for elderly

Beijing Hongsong's site boasts over 10m users

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Beijing Hongsong is targeting China's massive elderly population with its social media site. (Photo courtesy of the company)

Lei Rui, 36Kr

BEIJING -- Chinese startup Beijing Hongsong Online Technology, which operates a social networking site for older people called "Hongsong," has raised nearly $100 million in a Series A+ funding round.

The latest investment in Beijing Hongsong was led by Bertelsmann Asia Investments, or BAI. Beijing Hongsong's three existing shareholders -- Matrix Partners China, CCV and BlueRun Ventures -- also made additional investments.

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