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Chinese insurance lesson startup reels in Tencent and Sequoia

Middle class-focused Xiaobangguihua develop technology and builds brand

The Xiaobangguihua platform offers online courses on how to buy insurance and investment trusts. (Photo by Tomoko Wakasugi)

BEIJING -- A startup that provides online financial consulting for households has raised hundreds of millions of yuan in a series B+ round led by partners of DST Global and Lingfeng Capital. Other investors include existing shareholders Tencent Holdings, Sequoia Capital China and BlueRun Ventures.

Xu Bin, founder and CEO of Xiaobangguihua, says the funds will be used to develop the startup's technology and build its brand.

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