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Chinese startup helps medical firms cut high marketing costs

Yuemia raises $1.5m in pre-A funding, provides combination of systems and services

Yuemia provides systems and services such as online academic conferences, livestreaming of surgery and medical record management. (Photo courtesy of Yuemia)

BEIJING -- Yuemia, a Chinese company that handles the digitization of marketing in the medical industry, has raised 10 million yuan ($1.5 million) from Cue Group, a leading digital technology platform in the country, in a pre-Series A round.

Setting its sights on primarily the biotechnology sector, Yuemia helps pharmaceutical and medical equipment companies streamline their publication of academic information and reduce costs through products and services that digitize marketing work.

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