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Chinese startup leads soccer's digital transformation

MicroTeam's AI shoes automatically gather players' training data

AI shoes automatically track the movements of all players and collect data. (Photo courtesy of Micro Team)

BEIJING -- MicroTeam, a Chinese startup that uses artificial intelligence to enhance the digitization of soccer, has raised tens of millions of yuan in a series A1 funding round, 36Kr has learned.

The funding was led by three investment companies based in Beijing, Shanghai and Shenzhen. The money raised will be spent on expanding supply chains in five to 10 countries among MicroTeam's target markets, as well as on updating and developing algorithms.

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