ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Chinese startup transforms ads with AI-based technology

Markable's mai solution allows search and purchase of items while watching video

When consumers take interest in a fashion item, mai's ad plug-in immediately identifies the content and automatically displays products. (Photo courtesy of mai)

BEIJING -- A survey by U.S. consultancy Boston Consulting Group shows that 70% of young people are motivated to shop by browsing or viewing media content. As a result, content-based ads are becoming a new trend in the e-commerce marketplace.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more