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36Kr/KrASIA

Chinese startup transforms ads with AI-based technology

Markable's mai solution allows search and purchase of items while watching video

When consumers take interest in a fashion item, mai's ad plug-in immediately identifies the content and automatically displays products. (Photo courtesy of mai)

BEIJING -- A survey by U.S. consultancy Boston Consulting Group shows that 70% of young people are motivated to shop by browsing or viewing media content. As a result, content-based ads are becoming a new trend in the e-commerce marketplace.

Live commerce platforms and image- and video-sharing social media are also winning the hearts of fickle consumers by stimulating consumer appetite via the content. While there is a lot of content that can be monetized on China's Twitter-like microblogging site Weibo and video-sharing platforms, existing methods like spot ads do not appeal to viewers or hamper users' viewing experience.

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