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Indian e-commerce market estimated to top $100bn by 2024

Smaller cities seen driving growth as people get used to online shopping

Amazon and Flipkart are expecting their sales to peak during the festive season sale which begins in September.   © Reuters

BENGALURU -- After a two-month nationwide lockdown saw e-commerce plunge, there now seems to be hope for the sector.

A white paper prepared by Alvarez & Marsal India and the CII Institute of Logistics said the online retail market is expected to top $100 billion by 2024.

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