Tencent-backed financial marketing startup raises $15.3m

Shenzhen Tengyin grows by offering retail banks WeChat-based solutions

20210421 WeChat.jpeg

In China, Tencent's WeChat app is increasingly being used in financial marketing. (Photo courtesy of Shenzhen Tengyin Information Consulting)

WANG YIJING, 36Kr

BEIJING -- Shenzhen Tengyin Information Consulting, a Chinese startup that provides marketing solutions to financial institutions, has raised more than 100 million yuan ($15.3 million) in a series A+ funding round led by Tencent Holdings and Gaorong Capital.

The company said it will spend the money on enhancing its product lineups, acquiring personnel, improving R&D skills and on quickly releasing value-added products and related services.

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