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Tencent-backed financial marketing startup raises $15.3m

Shenzhen Tengyin grows by offering retail banks WeChat-based solutions

In China, Tencent's WeChat app is increasingly being used in financial marketing. (Photo courtesy of Shenzhen Tengyin Information Consulting)

BEIJING -- Shenzhen Tengyin Information Consulting, a Chinese startup that provides marketing solutions to financial institutions, has raised more than 100 million yuan ($15.3 million) in a series A+ funding round led by Tencent Holdings and Gaorong Capital.

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