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Asia300

China's 'baijiu' maker drinks to higher earnings

Distiller gives up on government officials, targets consumption at home

Baijiu liquors of the Moutai brand occupy shelves at a department store in Guangzhou, Guangdong Province.

GUANGZHOU -- Kweichow Moutai, the biggest producer of distilled Chinese liquor baijiu, is rapidly boosting earnings thanks to a strategic change toward targeting individual consumers.

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