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A concept electric car that China's GAC plans to release in the U.S. market by the end of 2019 is displayed at the North American International Auto Show in Detroit.

Chinese electric cars turning heads in US

Flashy designs and ample funds help industry newcomers make inroads

YUICHIRO KANEMATSU, Nikkei staff writer | China

DETROIT, U.S. -- China's next-generation vehicle manufacturers are starting to get noticed in the U.S., their key target market. And while some of these new players may fade away, the sheer number of projects underscores the ample funding available back home.

Guangzhou Automobile Group (GAC) lucked into a bit of public relations magic when Donald Trump won the U.S. presidency. The Chinese company's brand, Trumpchi, bears a striking resemblance to the name of the Oval Office occupant. But at the North American International Auto Show, which opened in Detroit on Saturday, GAC managed to generate a buzz for another reason.

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