MUMBAI -- Hindustan Unilever is following its parent, global consumer goods brand Unilever, by threatening to pull advertisements from online platforms such as Facebook and Google for failing to weed out unreliable and harmful content.
The move is significant for Facebook and Google, given that Hindustan Unilever spends around 15% of its advertising and market budget on digital platforms. Last year, it spent a total of 35.42 billion rupees ($552.5 million) on advertising and marketing in one of Unilever's biggest markets in Asia.
