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Consumer

Unilever India echoes parent's threat to pull Facebook, Google ads

Failing to address concerns over toxic content could result in tighter regulations

Hindustan Unilever, India's largest consumer goods firm, said it will pull ads from Facebook and Google unless these companies weed out harmful content on their platforms.   © Reuters

MUMBAI -- Hindustan Unilever is following its parent, global consumer goods brand Unilever, by threatening to pull advertisements from online platforms such as Facebook and Google for failing to weed out unreliable and harmful content.

The move is significant for Facebook and Google, given that Hindustan Unilever spends around 15% of its advertising and market budget on digital platforms. Last year, it spent a total of 35.42 billion rupees ($552.5 million) on advertising and marketing in one of Unilever's biggest markets in Asia.

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