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Business builds coalition to challenge e-commerce leader Alibaba

China's No. 2 player joins forces with Tencent, Wal-Mart ahead of Singles Day is challenging Alibaba's lead in the Chinese e-commerce market. (Photo by Mariko Tai)

BEIJING/SHANGHAI -- As China's online retailers prepare for Singles Day on Nov. 11, the biggest shopping event of the year, second-ranked is enlisting powerful allies in its effort to steal the sales crown from Alibaba Group Holding. announced Tuesday that it will share customer data with Tencent Holdings and team with Wal-Mart Stores on member benefits and sales fulfillment.

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