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Unscathed by recent troubles, Samsung remains top Asian brand

China's consumers shift toward local brands

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  © Reuters

SEOUL -- Samsung Electronics topped Asia's brand rankings this year and continues to be the most trusted company in the region for the sixth year in a row, according to a consumer survey released on Wednesday.

Marketing information provider Campaign said the South Korean company ranked first in a survey conducted in 13 key markets in the Asia-Pacific region in March by Nielson, surpassing its U.S. rival Apple and Japanese competitor Sony which came second and third respectively.

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