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Aeon aims to win over Southeast Asia by replicating Malaysia model

Aeon has succeeded in Malaysia by offering products that appeal to the nation's diverse demographics.

KUALA LUMPUR -- Since entering Malaysia 30 years ago, Japanese retail giant Aeon has worked tirelessly to build a solid presence in this diverse market, offering products that suit the lifestyles of consumers with different religions and income levels.

     Now Aeon hopes to take this success to other parts of Southeast Asia, part of its drive to double sales in the region to 500 billion yen ($4.62 billion) in the next three years.

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