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Business

Aeon develops multilingual e-menu to entice eaters

Japanese retailer's restaurant unit aims to whittle down language barrier

Aeon is introducing, on a trial basis, multilingual electronic menus for select restaurants to simplify ordering for foreign tourists in the country.

TOKYO -- Japanese retail giant Aeon has started operating a new electronic menu system at some restaurants on a trial basis to better serve foreign customers ahead of the 2020 Tokyo Summer Olympics and Paralympics.

Special tablets deployed at select eateries of Aeon Eaheart automatically change the language of the menu based on the customer's nationality. Aeon Eaheart is the retailer's restaurant subsidiary and is based in the city of Chiba, Chiba Prefecture, just east of Tokyo. 

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