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After years of sewing casual fashion, Vietnam tries it on

With local incomes rising, brands like H&M rush in to capture demand for quality

Swedish casual fashion retailer H&M will open its first Vietnamese store in the same Ho Chi Minh City mall where Spain's Zara did so a year ago.

HANOI -- International casualwear brands are rushing to set up shop in Vietnam, as the longtime production hub for the apparel industry blossoms into a big fashion market amid economic growth that lifts incomes.

Fast fashion on the rise

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