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Cut out the middleman: Ninjacart revamps India's farm supply chain

Startup receives $145m from Flipkart and Walmart

A farmer loads onions in India. Apps like Ninjacart give growers another way to reach customers.   © Reuters

TOKYO -- Indian agrimarketing platform Ninjacart promises to bring fresh produce directly from farms to retailers by skipping the middleman, an idea increasingly gaining traction with farmers.

The Bengaluru startup's vision also found supporters in homegrown e-retailer Flipkart and U.S. parent Walmart, which together agreed to invest $145 million. The financing could enable Ninjacart to expand its model across the country, bringing fresh produce to areas where such options are hard to come by. 

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