Japan's Yanmar sets sights on Africa, starting with rice harvesters

Manufacturer looks to double overseas sales of farm equipment

20250530N Yanmar harvester

A driver operates Yanmar's harvesting equipment in Ivory Coast. (Yanmar)

TAKUMI TAMURA

OSAKA -- Farm equipment maker Yanmar Holdings will start selling rice harvesters in 16 countries in Africa, a region the Japanese company has positioned as a key growth driver.

Subsidiary Yanmar Agribusiness has partnered with ATC Comafrique, an Ivory Coast-based distributor, on a preliminary agreement this month. Yanmar previously collaborated with ATC in 2021 through a development assistance program.

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