ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Agriculture

Japan's big farm lender taps FamilyMart to boost produce sales

Joint investment with co-op aims to widen retail channels for agri sector

Japan's aging farm sector may be able to reap better returns thanks to the tie-up with FamilyMart.

TOKYO -- Japan's Norinchukin Bank and the National Federation of Agricultural Cooperative Associations, or Zen-Noh, will jointly invest 57 billion yen ($545 million) in the FamilyMart convenience store chain to sell farm products through the store's nationwide network.

The investment by two core members of JA Group, an agricultural collective, is aimed at bolstering distribution of domestic farm output. Until now, the bank has done this mainly via direct loans to farmers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more