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Japanese farm firms tap Thai market with locally grown products

Affordable green tea and strawberries are winning over consumers

Japan's Maruzen Tea grows tea in partnership with a Singha affiliate in Thailand, where matcha milk tea is an increasingly popular drink. (Photo by Yohei Muramatsu)

BANGKOK -- Japanese farming companies are tapping Thai markets with locally grown agricultural products that are higher in quality than their Thai rivals but cheaper than those imported from Japan.

Prior to the COVID-19 outbreak, Japan was one of the most popular travel destinations for the kingdom's people. The farm products are gaining support from middle-class Thais who want to experience Japanese quality with affordable prices.

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