Kubota cultivates smart farming in Thailand

Japanese tractor maker offers smartphone app to improve Southeast Asian yields

20230127N Kubota Thailand

 Kubota has engaged in dozens of field tests in Thailand, including those involving self-driving tractors. (Photo by Kosuke Inoue)

KOSUKE INOUE and NARUSHI NAKAI, Nikkei staff writers

BANGKOK/OSAKA -- As Southeast Asian farmers steadily embrace smart farming, Japanese farm equipment maker Kubota is jumping at the opportunity to offer new products to an already extensive customer base.

Kubota, best known for its tractors, has developed an app for farmers to enter data whenever they till the soil or spread manure.

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