ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Akiko Takada, a senior adviser, says the company should have communicated more with the press and the public.
Business

Air bag problems will persist with or without Takata, company matron says

Expiry dates, not lifetime guarantees, are the way to a solution

| Japan

TOKYO -- Massive recalls over a series of deaths and other accidents linked to its air bags have forced Takata into bankruptcy. For a company dedicated to making products that keep people safe, the yearslong debacle has created an "abyss of regret," said Akiko Takada, a senior corporate adviser to the company and a member of its founding family.

The Nikkei Asian Review recently spoke with Takada, whose late husband was CEO Juichiro Takada and whose son is current CEO Shigehisa Takada, to see why the 84-year-old company was unable to keep its problems from swelling and what she thinks the auto industry can do to prevent similar problems from recurring.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more