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Business

Airbnb links with ANA group to cultivate demand in Japan

Joint site to offer air tickets, accommodations and tours

Yasuyuki Tanabe, Airbnb's Japan chief, announcing the ANA partnership Monday.

TOKYO -- Airbnb will jointly operate a website with Japan's ANA Holdings group to allow travelers to book lodging and airplane tickets together, the U.S. home-sharing company announced here Monday.

This will be the first partnership with a Japanese airline for Airbnb. As the first step, group firm All Nippon Airways has launched a special site to promote Airbnb's services, targeting its 31 million-strong ANA Mileage Club members. As an incentive, members who book Airbnb accommodations through the website receive up to 200 ANA miles per reservation.

Airbnb will also partner with Peach Aviation, an ANA group low-cost carrier unit. The airline anticipates strong synergies with Airbnb's offerings, which include tours and various "travel experiences," since the budget carrier is popular among vacationers.

Peach plans to develop demand by making it possible for customers to book air tickets and Airbnb accommodations together. Next spring, the two will launch Cotabi, a trip reservation service where users can record their travel itineraries for other travelers to reference and reserve themselves.

Airbnb has expanded its capabilities in recent years. In November 2016 in Los Angeles, the company unveiled Trips, a service that allows users to plan not only accommodations, but also tours and various attractions. This partnership with ANA is likely to become the foundation for a more comprehensive trip-planning platform that also covers air tickets.

(Nikkei)

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