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Alibaba heading into emerging markets in duel with Amazon

Southeast Asia, India among flash points for e-commerce giants

Alibaba Chairman Jack Ma said Wednesday it was time for China to blaze its own trail. The online shopping giant is looking to expand more in emerging economies.   © Reuters

SHANGHAI -- Alibaba Group Holding, locked in an intensifying battle with of the U.S., is strengthening its runaway lead in China and pushing harder for growth in Southeast Asia, India and other emerging markets.

On Tuesday, the Chinese online shopping giant briefly topped Amazon in market value before closing at $469 billion, only about $5 billion behind its Seattle-based rival, highlighting their close competition.

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