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Alibaba hopes Singles' Day shopping party will go international

Alibaba Chairman Jack Ma Yun speaks at an event in Beijing in Nov. 2015.
ATSUSHI OTANI and KEIICHIRO MORIYASU, NQN staff writers | China

HONG KONG -- Chinese e-commerce giant Alibaba Group Holding aims to transform every Nov. 11's Singles' Day from an exclusively Chinese phenomenon into an annual international shopping event.

Alibaba started the Singles' Day shopping event on Nov. 11, 2009, to boost online sales, as the date is made up of four lonely "ones."

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