MUMBAI Apple chief executive Tim Cook wrapped up a four-day visit to India on May 21 without making the big splash some industry watchers had anticipated. Still, it was a start: This is the first time a sitting Apple chief has visited the country, a challenging market for the company.
There had been talk that Cook would announce plans to set up a manufacturing base in India, along with a concrete timeline for opening an Apple Store there. He did discuss such matters with Prime Minister Narendra Modi on the final day of his stay, but it remains an open question how the U.S. company intends to gain ground in a country where its smartphones are considerably pricier than those of its rivals.