ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Apple's newest iPhone boasts bigger screen -- and price tag

Tenth anniversary model starts at $999

YUICHIRO KANEMATSU, Nikkei staff writer | North America

PALO ALTO, U.S. -- With its newest, most expensive iPhone, Apple is making a deliberate push into a higher price range to try to set itself apart in a maturing smartphone market. 

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more