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As Panasonic enters game, Japan's TV industry banks on OLED

Manufacturers, retailers cheer the first tech evolution since LCD

OLED TVs on display at Bic Camera's Yurakucho store in Tokyo.

TOKYO -- OLED televisions may become a catalyst to spur the lackluster Japanese market, with Panasonic releasing its entry Thursday -- adding to the lineup offered by Toshiba, Sony and South Korea's LG Electronics.

A Bic Camera store in Tokyo's Yurakucho area has a dedicated section with a wide variety of organic light-emitting diode TVs. Large-screen OLED TVs from the four manufacturers are displayed there.

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