Asia-Pacific market grew 30% in 2014

YASUO AWAI, Nikkei staff writer

HONG KONG -- Digital advertising continues to expand in the Asia-Pacific region as more people gain access to the Internet and make use of mobile devices like smartphones and tablets.

     Digital advertising expenditures in the region totaled $46.6 billion in 2014, an increase of 30% from the prior year, according to U.S. market research company eMarketer. The market is seen growing 22% in 2015.

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