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Jeans Street in the Kojima district of Okayama, Japan   © Getty Images
Business

Asian millennials are booking their own adventures

How smartphones, social media and cheap air fares are changing the face of travel

YUKAKO ONO, Nikkei staff writer | Japan

BANGKOK -- What brought Somsri Sukumpantanasan, a 54-year-old office worker from Bangkok, all the way to Kojima, a remote coastal town in southwestern Japan, was simple: It was where her 17-year-old son's favorite pair of jeans came from.

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