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'Authentic' Japanese store targets well-off Chinese

Itochu tie-up with Citic to offer department store products

Itochu's Senior Managing Executive Officer Hitoshi Okamoto, left, and Zhu Gaoming, vice president of Citic, second from left, participate in a tasting event in March showcasing food carried on the J-motenus site.

TOKYO -- Itochu has launched a membership-based Chinese online retail site in China in a tie-up with local company Citic Group, positioning it as a reliable store selling authentic Japanese products from upmarket department stores.

Japanese beauty goods and cosmetics can be very popular on e-commerce sites in China, but users often complain of receiving counterfeit products, prompting the launch of the J-motenus site

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