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After 67 years, Toyota Crown revs up for global debut

New turn on classic luxury model to feature SUV for first time

The new Toyota Crown series features four models including a crossover. (Photo by Mayumi Tsumita)

NAGOYA, Japan -- Long a symbol of luxury and success in Japan, the Toyota Crown sedan series that was once sold in only in a few select markets will embark on a global rollout in roughly 40 countries and regions this fall with the lineup featuring a sport utility vehicle for the first time.

Ever since the Crown was first produced in 1955, the vehicle has seldom been offered outside of Japan. During an event Friday in Chiba, Toyota Motor President Akio Toyoda likened the global debut to the events that ushered in the opening up of Japan to the modern world.

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