Apple Car expected to shake up auto industry in Asia and world

An 'iPhone business model' would change traditional vertical integration

20210111 Apple Tim Cook

Apple CEO Tim Cook. An Apple Car could affect the competitive landscape of the auto industry.  © AP

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Global information technology leader Apple is highly likely to break into the automobile sector. The American company is reportedly planning to create self-driving electric vehicles manufactured by an automaker under a tie-up agreement using a business model similar to its iPhone production.

A potential Apple Car, if realized, is thought certain to affect the competitive landscape of the auto industry. 

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.